Evolution of car industry and advertising

 

Thanks to these videos we can appreciate the  evolution of the car industry as well as it´s advertising.

1st: Chevrolet ad from 1970.
 - Praises potence and eye-catching.
 - Focuses on the product.
 - Male oriented.

2nd: BMW ad from 2012.
 -Exalts design, technology and enviromental care.
 -Tries to sell a way of life.
 - Women gained importance.